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4.2
49 votes

Prada Marfa

Hwy 90, Valentine, Texas 79854 USA

Free
Free to Visit
Open Now
Tue 12a-11:59p
  • Independent
  • Credit Cards
    not Accepted
  • Not Wheelchair
    Accessible
  • No Public
    Restrooms
  • No Wifi
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“a Prada store in the middle of the desert”

Prada Marfa is a permanently installed sculpture by artists Elmgreen and Dragset, situated 2.3 km (1.4 mi) northwest of Valentine, Texas, just off U.S. Route 90, and about 60 km (37 mi) northwest of the city of Marfa. The installation was inaugurated on October 1, 2005. The artists called the work a "pop architectural land art project." The sculpture, realized with the assistance of American architects Ronald Rael and Virginia San Fratello, cost $80,000 and was intended to never be repaired, so it might slowly degrade back into the natural landscape. Please do not vandalize this work of art. Whether you think it's stupid or not is irrelevant - let others enjoy it as it was intended.

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Reviewed by
James Fisher

  • Road Warrior
  • 528 Reviews
  • 405 Helpful
September 02, 2013
Rated 4.0

Has bullet proof glass to prevent people from nicking the bags and shoes inside. Checkout the bullet marks where people have tried. Also seems to be a weird trinket collection building around back. Be sure to leave a trinket yourself!

6 people found this review helpful

Reviewed by
Michelle

  • Road Warrior
  • 10 Reviews
  • 16 Helpful
September 01, 2013

Had this saved on our East to West trip on the 10 but we skipped it since it was 50 miles out of the way. Eeesh. Looks closer on the map than it is in real life. Wish we would have had the time

4 people found this review helpful

Reviewed by
Jim Thomas

  • Road Warrior
  • 71 Reviews
  • 25 Helpful
March 11, 2015
Rated 4.0

I know that vandals have struck again, and TexDOT had to determine if it was a billboard for Prada but this is still something worth seeing. If you are driving from Marfa, it seems like it takes forever. However, there is a Tethered Aerostat Radar System about halfway. It will give you something to talk about for a few miles.

1 person found this review helpful

Reviewed by
accordingtomolly

  • 9 Reviews
  • 3 Helpful
January 06, 2015
Rated 5.0

I've had this on my list of places for a couple of years now and finally visited on 1/5/15. It was very exciting to finally get to see with a lot of cool places on the way there (coming from I-10) including an old abandoned town called Lobo, Texas. Be sure to bring a padlock with your initials to add to the lock fence behind the store!

1 person found this review helpful

Reviewed by
dianacopaev

  • 1 Review
  • 0 Helpful
September 03, 2014
Rated 5.0

Loved this! If you're a fan of public art ( doesn't hurt if you like Prada too), check it out!

1 person found this review helpful

Reviewed by
peter.young.3152

  • 2 Reviews
  • 0 Helpful
August 20, 2014
Rated 5.0

This is a great way to imagine a few bored cowboy housewives shopping there, inspired by the J. American Princesses on TVs Sex in The City.

1 person found this review helpful

Reviewed by
ricktomlin

  • 1 Review
  • 0 Helpful
August 27, 2018

Pretty cool place to visit out in the middle of nowhere. I just wish we could post pictures with this review. Met a nurse and two other's out there taking pictures too. Definitely worth stopping if you happen by this nowhere road. It's kind of eerie, spooky.

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Reviewed by
CityGirl415

  • 1 Review
  • 0 Helpful
April 30, 2018
Rated 5.0

Very cool!!

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Reviewed by
davebutler1

  • 1 Review
  • 0 Helpful
March 14, 2017
Rated 5.0

Seems that the absurdity of the image in its setting has been lost in favor of selfies in front of a "famous place".

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Reviewed by
KennHarding

  • 1 Review
  • 0 Helpful
May 28, 2016
Rated 4.0

The ranch land half way between Marfa and Valentine is the location where the ranch scenes of the movie, Giant (1956) was filmed.

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Prada Marfa

Hwy 90
Valentine, Texas
79854 USA

Hours

Open 24 hours today
  • Sun - Sat: 12:00 am - 11:59 pm

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  • Independent
  • Credit Cards not Accepted
  • Not Wheelchair Accessible
  • No Public Restrooms
  • No Wifi
  • Street Parking
  • Yes Parking
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